SEO (39)

Tuesday, 21 February 2017 12:41

What Google Have To Say About Hiring an SEO

If I'm going to listen to anyone about what I should do when I hire an SEO (Search Engine Optimisation or Search Engine Oprimiser {individual or agency}) it'll be Google and I'll explain why...

Google executes (depending when and where and on what device) around 75% - 80% of all search queries worldwide. That's a lot. For me, when I'm designing a website, that's enough to say “Hey, I'm going to listen to what they want and provide it.”

Now for clients hiring an “SEO” can be an absolute minefield. It's still very much a wild wild west out there and I just love seeing posts on social with the headline “I need to hire an SEO” because I just crack out my popcorn and start giggling. The amount of “SEO's” who post their contract rates BEFORE EVEN LOOKING at the client's website. The amount that send unsolicited personal messages and worse.

Saturday, 17 September 2016 10:29

Is Google Local Important for Search?

Google now processes over 40,000 search queries every second on average and that accounts for something like 80% of all worldwide searches (depending where you live and what language you speak).

You can even see a sample of what’s being searched for live here: Google Trends - Hot Searches.

Getting your business in front of these eyeballs is no mean feat so that’s where Google Local comes into it’s own. Did you know for example that around 60% of all searches have a local intent?

Thursday, 18 August 2016 08:42

Organic SEO Checklist

This quick organic SEO chechlist is has been created purely to help you ensure that your website has a solid foundation for any SEO campaign you might want to launch.

For example, we don't go into too much detail about meta data or rel canonical links or even density as this is more in depth SEO. However, without the basics the rest of the organic SEO work you do is based on shaky foundations so here we cover the basics for you.

We go in to more detail about this in our article titled "Doing Your Own Organic SEO" and you can also find some really good resources and tutorials over on SEO Dojo to help you with the basics.

Monday, 06 June 2016 15:24

Traffic Tracking

If you're using Google Analytics to monitor visitors, traffic and search engines visiting your website then you're probably already familiar with the majority of the data that is provided.

Now as good as Google Analytics is we've discovered that this system has the following flaws:

We find (as we think you might also) that the sheer volume of data available is staggering. We often spend time in video calls with clients just showing them how to use their Analytics accounts.

Then there's the fact that because of this volume of data it's hard to get to the reports that matter most. Yes, you can create custom reports but why not just access the data directly and get to the information you want.

Tuesday, 24 May 2016 09:41

Doing Your Own Organic SEO

Designing a website is only the first in many steps required to get your business listed in the Google search engine results pages (SERPs). In an article we wrote up some time ago now (December 2014 in-fact) the question asked was "Does Google Put Web Design Beyond The Reach Of Small Businesses" and to some extent I truly believe it does.

You have a business to run, clients and customers to service and inventory or products to manage. Not forgetting staff, suppliers, accounts and all this before you get to work on the luxury of marketing your business.

So, I can appreciate that you're busy and with that in mind I'll be as brief as I can. Here are a few simple things you can do to check your online business has a good solid foundation to be optimised and ranked in the SERPs.

Monday, 11 April 2016 12:18

Who's Your "Local Guide"?

It's a fairly simple question but one most businesses fail to answer.

Who looks after your local search results? Who do you turn to when you need to be found in a specific location? Who's that one person you use as a source of information and help when it comes to being found in a specific area for your products and services?

Local search is on the rise, there's no doubt about that. In 2012 Search Engine Land reported that 43 Percent Of Total Google Search Queries Are Local and then in 2014 that 56 Percent Of “On The Go” Searches Have Local Intent.

Wednesday, 06 April 2016 11:04

Does Local Matter?

Some time ago we posted a Blog article up asking "Does Google Put Web Design Beyond The Reach Of Small Businesses" which has incidentally become our 5th most read Blog article recently.

Monday, 04 April 2016 01:47

Is Speed Really The Issue?

It's possible that your website loads OK and that users can easily view the content but when was the last time you checked? When was the last time you checked on mobile? And when was the last time you checked on mobile with a poor connection?

You might not need a website that loads fast on mobile, perhaps you do. That's what we'll cover briefly here.

Sunday, 31 January 2016 09:54

Do I Need SEO ?

Let's face it... SEO (Search Engine Optimisation) can be an absolute minefield.

That said, in the right hands, your SEO can be made so much simpler and easy to understand.

SEO questions we often get asked...

Sunday, 29 November 2015 10:32

SEO Checklist

You could be forgiven for thinking SEO is just your web designer's responsibility or even assuming that it was included in the design but more and more I'm receiving contacts from clients for pure SEO work. No design (well, until I review the site that is) and just pure on site and off site SEO.

The checklist I have drafted here is by no means a substitute for a thorough analysis of your website and I make no recommendations on what should be done for one very good reason: All projects are individual and the SEO required can differ from business to business and even page to page.

If you have an active website and just want a quick list to run through to check whether your SEO is going in the right direction then this list is sure to help point you in the right direction, perhaps even provide you with enough information to go back to your web designer and ask for specific changes.

Please note: This guide is not a hard and fast list of things to do and it's by no means a substitute for a web professional checking over your website and code with the naked eye. However, it will (I hope) help you get your SEO going in the right direction.

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