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Thursday, 05 April 2018 09:04

Website Ranking (Part 3)

Capture The Buyers !

In part 2 we discussed how to identify buyers' intent based on the type of search they used. A short tail search versus a long tail search for example and how a long tail search indicates a more serious attempt to find what the user wants and also indicates that the user is much closer to making a buying decision.

Time For Another Test

Let's assume you're looking for a tailor and that you're too busy to leave the office. Let's also assume you're in the Huddersfield area. A search for something like "Travelling Tailor Huddersfield" would yeild up not only organic results but also a listing from "Google My Business"

Travelling Tailor Huddersfield

Getting Your Business Noticed

Not only does Travelling Tailor have the top organic link in the search results but they also have a "Google My Business" listing. This can also be referred to as "Local Results", "Snack Pack" or "Knowledge Graph" results.

Something else that is interesting is that the top organic link is not their home page but rather a page dedicated to made to measure suits.

Using Long Tail Searches To Capture Buyers

The process is surprisingly simple: Search for your primary products or services, see what others are doing and create your own content (optimised of-course).

Watch the page you created by using SERPs Tracking and see where it appears in the search results. As it rises create more content, and more. As we mentioned in part 1 (wash, rinse and repeat).

Website Ranking Take-Away

We hope the above was of use and please feel free to read our other articles on Website Ranking.

meanwhile, if you'd like to see where you rank we offer free reports for 1 month for up to 20 searcg terms. Just click the link or click Find Out More.

If you need help with your SEO just contact us and we'll do what we can to help.

Track 20 Search Terms For Free !

Find Out More

Track Your Website Ranking FOR FREE For One Month

Website Ranking Take-Away

We hope the above was of use and please feel free to read our other articles on Website Ranking.

meanwhile, if you'd like to see where you rank we offer free reports for 1 month for up to 20 search terms. Just click the link or click Find Out More.

If you need help with your SEO just contact us and we'll do what we can to help.

Additional Info

Last modified on Saturday, 07 April 2018 09:31