Using SERPs To Your Advantage
Well, as the old saying goes there's more than one way to skin a cat. For example, you may be the only bakery in Manchester that makes a specific type of bread, or perhaps you use a particular process or type of oven. What we would suggest is that you create content on your website (not necessarily the home page) that talks about this unique selling point and then share that content to social.
As time goes on and people search for this particular service or process your page will rise in the SERPs and hopefully become the 1st link in the results. Another method is to write multiple piece of content all around the same subject so that any one of them has an opportunity of being found in search.
Thus, you move your bakery (albeit in the virtual world) from the side street to the main street and more people get to see you and your products.
More On SERPs
And if SERPs Tracking is of interest we'll even track 20 search terms for you FOR FREE. You can find out more here on our “SERPs Tracking” page.