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Tuesday, 06 March 2018 08:16

What is SERPs Ranking And Why It Matters To Small Businesses

Tracking where you appear in the search engines results pages (SERPs) is a little like where your business is in the physical world. Imagine for example that you own a bakery or a shoe shop and it's right in the heart of town, on a corner, where lots and lots of people walk past each day. This is kind of analogous to being at the top of the SERPs for a particular search term.

SERPs In Real Life

Let's say you own a bakery in Manchester for example and when people look for “Bakery in Manchester” you appear on page 2 or 3 of the search results. This would be like having a bakery in a side street in Manchester that not many people use. In much the same way not many people use the 3rd page in the search results.

So, with that in mind how do we get you to the top of the SERPs for a specific search term?

Using SERPs To Your Advantage

Well, as the old saying goes there's more than one way to skin a cat. For example, you may be the only bakery in Manchester that makes a specific type of bread, or perhaps you use a particular process or type of oven. What we would suggest is that you create content on your website (not necessarily the home page) that talks about this unique selling point and then share that content to social.

As time goes on and people search for this particular service or process your page will rise in the SERPs and hopefully become the 1st link in the results. Another method is to write multiple piece of content all around the same subject so that any one of them has an opportunity of being found in search.

Thus, you move your bakery (albeit in the virtual world) from the side street to the main street and more people get to see you and your products.

More On SERPs

I hope that made sense and if you'd like to learn more about SERPs you can read our Blog articles “What Are SERPs?” or “What Is SERPs Ranking ?”.

And if SERPs Tracking is of interest we'll even track 20 search terms for you FOR FREE. You can find out more here on our “SERPs Tracking” page.

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Last modified on Tuesday, 06 March 2018 10:13


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