One of the things we recommend whenever we design a website for a client is that they create Blog posts that are relevant and of interest. That way these Blog posts (if created and optimised correctly) have more chance of being found in the SERPs. For example, if you search in Google for "Should I Contract a Local Designer" we should have a Blog post that comes up as the top result.
Of more interest to us is the fact that no adverts, publicity or other clutter should appear at the top of these results either.
The same should be true of "Customising Content by Location" and we have other article in our Blog specifically design to attract an audience by ranking highly in search for what are referred to as "Long Tail Searches". These are very specific searches and although they don't generally generate huge amounts of traffic they can be very valuable.
Imagine you have a Blog and each week you write 2-3 articles. Within a year you're going to have well over 100 articles, perhaps as many as 150. You simply can't track these manually. Now imagine you want to track the performance of these articles in Google.com & Google.co.uk and that you also want to see how they rank on desktop and mobile search (yes, there is a difference).
That's where SERPs Tracking comes in to help. We use SERPs Tracking for all our SEO projects so we can easily drop in a new website, a few search terms and a day or so later we have a complete and comprehensive report on how those Blog articles are performing in search.
As you can see from the image(s) on the right it's very effective at tracking where our Blog posts eppear in the search results for any given term.
To find out more about SERPs Tracking and how easily you can track your SEO just click the link provided and if there's anything we can help with please feel free to get in touch.