Monday, 03 October 2016 10:57

What Are SERPs?

SERPs (Search Engine Results Pages) are the pages displayed by a search engine in response to a query by a searcher. It's really that simple. You search for "Black Leather Shoes" and the results are what designers and SEO Specialists refer to as "SERPs".

Type of SERPs

There are basically two types of SERPs. Organic (the non paid for links that you see in the results) and paid (results where someone has paid to be presented in the results).

We focus almost exclusively on organic ranking and SERPs. You can read more about this in our article "Organic SEO Checklist where we discuss some of te basic elements of organic SEO.

We measure these through SERPs Tracking to see how effective our campaign has been.

Search Query

Also known as "user search string" is the word or set of words that are typed by the user into search bar of the search engine. The search query produces the results and then displays those for the searcher.

Using SERPs To Your Advantage

As mentioned above we focus almost exclusievly on organic SEO and one of the ways we do this is actually quite simple.

We identify which search terms are relevant to your business, perhaps some of the services you provide or products you sell and we create content specific to this service area.

Then we optimise this content to give that article the best possible opportunity of being found in search when people are looking for your product or service.

Landing Pages

These are referred to as "Landing Pages" or pages that should appear in the search results that are not your primary page or your home page but are actually pages designed specifically to attract traffic to your website through organis SERPs.

We then monitor these pages through SERPs Tracking to see how effective our marketing campaign has been.

Additional Info

Last modified on Monday, 03 October 2016 11:06

15 comments

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