Monday, 03 October 2016 10:57

What Are SERPs?

SERPs (Search Engine Results Pages) are the pages displayed by a search engine in response to a query by a searcher. It's really that simple. You search for "Black Leather Shoes" and the results are what designers and SEO Specialists refer to as "SERPs".

Type of SERPs

There are basically two types of SERPs. Organic (the non paid for links that you see in the results) and paid (results where someone has paid to be presented in the results).

We focus almost exclusively on organic ranking and SERPs. You can read more about this in our article "Organic SEO Checklist where we discuss some of te basic elements of organic SEO.

We measure these through SERPs Tracking to see how effective our campaign has been.

Search Query

Also known as "user search string" is the word or set of words that are typed by the user into search bar of the search engine. The search query produces the results and then displays those for the searcher.

Using SERPs To Your Advantage

As mentioned above we focus almost exclusievly on organic SEO and one of the ways we do this is actually quite simple.

We identify which search terms are relevant to your business, perhaps some of the services you provide or products you sell and we create content specific to this service area.

Then we optimise this content to give that article the best possible opportunity of being found in search when people are looking for your product or service.

Landing Pages

These are referred to as "Landing Pages" or pages that should appear in the search results that are not your primary page or your home page but are actually pages designed specifically to attract traffic to your website through organis SERPs.

We then monitor these pages through SERPs Tracking to see how effective our marketing campaign has been.

Additional Info

Last modified on Monday, 03 October 2016 11:06

23 comments

  • Comment Link Hannelore Monday, 17 September 2018 17:17 posted by Hannelore

    Great write-սp, I am regular visitor of one's website, maintain uρ the
    excellent operate, and It is going to ƅe a regular visitor fߋr
    a ⅼong timе.

    Report
  • Comment Link Lester Sunday, 16 September 2018 15:13 posted by Lester

    Hi there mates, how is all, and what you wish for to say concerning this piece of
    writing, in my view its truly remarkable for me.

    Report
  • Comment Link Stacy Friday, 07 September 2018 04:44 posted by Stacy

    Greеtings! I know this is kinda off topic nevertheless I'ԁ figured
    I'd ask. Would you bе inteгested in exchanging linkѕ or mаybe guest
    authoring а blog post օr vice-versa? Mү blog addresses ɑ ⅼot of tһe
    same topics аѕ yօurs ɑnd I think wе coսld
    grеatly benefit from eacһ оther. Ӏf you're intereѕted feel free t᧐ ѕend
    me an email. I lοok forward to hearing from you!
    Fantastic blog ƅy the ѡay!

    Report
  • Comment Link Verna Tuesday, 04 September 2018 22:43 posted by Verna

    Hi there! Do you use Twitter? I'd like to follow you
    if that would be okay. I'm absolutely enjoying your blog and look forward
    to new posts.

    Report
  • Comment Link Tressa Saturday, 01 September 2018 07:08 posted by Tressa

    Ꮋellօ theге! Тhis blog post coulⅾn't ƅe written much better!
    Looking ɑt tһis article reminds me of my ρrevious roommate!
    Нe continually kept preaching аbout this. I am
    gοing to forward tһis іnformation to him.

    Pretty ѕure he wіll have ɑ ɡreat гead.
    Thank you for sharing!

    Report
  • Comment Link Marcia Friday, 31 August 2018 19:24 posted by Marcia

    Hі! Tһis post coᥙld not Ƅe written any
    ƅetter! Reading tһis post reminds mе of my old room mate!

    Hе alwɑys kept chatting aƅout this. I will forward this article to him.

    Pretty ѕure hе will have a ցood read. Thаnks foг sharing!

    Report
  • Comment Link Caridad Sunday, 12 August 2018 20:14 posted by Caridad

    Greetings! Very useful advice in this particular post!
    It is the little changes that will make the largest
    changes. Thanks a lot for sharing!

    Report
  • Comment Link Authority Backlinks Sunday, 12 August 2018 12:09 posted by Authority Backlinks

    Pretty nice post. I simply stumbled upon your weblog and wanted
    to mention that I have truly loved browsing your blog posts.

    In any case I'll be subscribing on your feed and I'm hoping you
    write again very soon!

    Report
  • Comment Link Clinton Tuesday, 03 July 2018 01:29 posted by Clinton

    That is a great tip especially to those fresh to the blogosphere.
    Short but very accurate information… Thank you for sharing this one.
    A must read post!

    Report
  • Comment Link Shari Saturday, 30 June 2018 17:27 posted by Shari

    Thank you for publishing this awesome article. I'm a long
    time reader but I've never been compelled to leave a comment.

    I subscribed to your blog and shared this on my Twitter. Thanks again for a great post!

    Report

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Get The Latest News and Information FOR FREE !

Get the latest updates on websites and online marketing, offers and information, simply subscribe to our newsletter.

Our Most Popular Blog Articles

  • Default
  • Title
  • Date
  • Random
load more hold SHIFT key to load all load all

Turning Ideas Into Reality

We work with companies all over the world helping them realise their ideas and optimise ideas already working well for them.

Need Help With Your SEO ? We don't just monitor, we don't just make changes, we train you to manage your own SEO !

Contact us to find out how we can help you make more profit with less effort.

Subscribe

Search

Contact Us

+44 (0)845 527 3596 (UK)
+34 602 155205 (ES)
This email address is being protected from spambots. You need JavaScript enabled to view it.



See how you too can achieve an increase in online revenue.

Review Us...

What Others Have To Say...

  • Michael managed with attention to detail and monitors the status of accounts like a hawk without losing sight of the
    Timothy Barreiro Coral Hotel Group
  • What No Website offers a great and valuable service which is absolutely perfect for any new start business or entrepreneur
    Christopher Pennington Capecan Group
  • That is amazing thank you soooooo so much. Honestly, this is going to change the way we work here.
    Suzanne Lovell Age UK
  • We had an excellent level of communication with What No Website who completed all the tasks in a timely manner…
    CTO Paradise Park Hotel
  • 1

Recent Blog Articles