There are so many elements involved in SEO and website optimisation we can hardly cover them in just a few articles. For that reason I'd suggest you start at article 1 "What Is Website Ranking?".
The first thing we will do is ask what you do and where you do it. Now it's entirely possible that you service a wide geographical area. In this case we will look at these areas too and see who your competition is for the products or services you provide.
In part 2 we discussed how to identify buyers' intent based on the type of search they used. A short tail search versus a long tail search for example and how a long tail search indicates a more serious attempt to find what the user wants and also indicates that the user is much closer to making a buying decision.
Following on from Website Ranking (Part 1) you'll probably see how easy it is to identify exactly where your website appears in search. Remember though that Website Ranking can also be called SERPs Tracking or Rank Tracking it all means the same thing: Where are you in the search results.
I'd like you to open up a search engine. Ideally www.google.co.uk but any search engine will do. Now look for 2 things:
So, let's say for example you make leather shoes and you're based in Manchester. Search for "Leather Shoes in Manchester".
Interesting, no...? Now let's add a little bit more information to the search. Search for "Hand Made Leather Shoes in Manchester".
Knowing where your website appears in search is important. Important enough that you should know pretty much on a daily basis exactly where your business' website appears in search on any given day.
Tracking where you appear in the search engines results pages (SERPs) is a little like where your business is in the physical world. Imagine for example that you own a bakery or a shoe shop and it's right in the heart of town, on a corner, where lots and lots of people walk past each day. This is kind of analogous to being at the top of the SERPs for a particular search term.
Let's say you own a bakery in Manchester for example and when people look for “Bakery in Manchester” you appear on page 2 or 3 of the search results. This would be like having a bakery in a side street in Manchester that not many people use. In much the same way not many people use the 3rd page in the search results.
So, with that in mind how do we get you to the top of the SERPs for a specific search term?
When we wrote up our article on Why Are SERPs Important? we didn't expect it to rank as highly as it did but it has ranked as highly as third organic position and it's no surprise really as more and more people get to know what SERPs are and how they are significant to even smaller bsuinesses.
SERPs (Search Engine Results Pages) is very simply where you appear in search for any given term. For example, if you Google “What No Website” we rank top. If you Google “Yorkshire Pudding SEO” we also rank top but that's not surprising really.
Let's take something a little less obscure and more mainstream shall we? Try searching in Google for “Should I Contract a Local Designer” and you'll see we're at the top for the UK market.
SERPs (Search Engine Rankings Pages) is very simply a method of finding out where you appear in the search results for any given search term. You may already do it manually but not call it this and it's fundamental if you're serious about your SEO and optimising your content to rank.
Let's say for example you make shoes and you live in Coventry. You might like to know where you appear in search for the search term “Shoes in Coventry”. However, there could be more search terms you'd like to track such as “Hand made shoes in Coventry” or “Leather shoes in Coventry”.
Imagine tracking those manually? Now imagine tracking them in Google.co.uk, Google.com, Bing and Tahoo? This is why many people choose to use a SERPs Tracking platform such as SERPsTracking.com. SERPsTracking.com can track these search terms for you each day automatically and show you how well you're doing in search.
So, what is serps ranking exactly? In short, the results you see when you make a search for something in a search engine. SERPs actually stands for Search Engine Results Pages.
We talk with a lot of people on a weekly basis who are confused about their rankings and placement in Google for example. It doesn’t help that Google changes things from time to time, sometimes from one week to another and this is reflected in the SERPs we measure.
Is a question we often get asked. For example, What No Website has around 4-5 article that rank top of Google from our Blog. How do we know this? Because we monitor and measure our SEO. We also watch to see which pages rank that we never intended ranking, like this one for example.
SERPs (Search Engine Results Pages) are the pages displayed by a search engine in response to a query by a searcher. It's really that simple. You search for "Black Leather Shoes" and the results are what designers and SEO Specialists refer to as "SERPs".
There are basically two types of SERPs. Organic (the non paid for links that you see in the results) and paid (results where someone has paid to be presented in the results).
We focus almost exclusively on organic ranking and SERPs. You can read more about this in our article "Organic SEO Checklist where we discuss some of te basic elements of organic SEO.
We measure these through SERPs Tracking to see how effective our campaign has been.
You may not be familiar with the term SERPs (Search Engine Results Pages) but you'll almost certainly be familiar with what it is. It's basically the search engine results you see when you do a search.
Tracking SERPs Helps You Understand How Effective Any Marketing You Do Is and Whether It's Working For You Or Not.
Let's take an example. Let's say you run a Blog or a business online that has a Blog and you write up a Blog article about shoe repairs (Yes, John our trusty cobbler comes into play here). Now it's not that hard to find out where you rank for "Cobblers in [insert town here]" because all you need to do is go ahead and make a search, easy no?