Friday, 28 November 2014 00:00

SEO and Semantic Search

SEO and Semantic Search is something quite new to many and unknown by many more so we'd like to take a moment to help try and clear the wreckage of information (and dis information) available to you and hopefully explain this in terminology you'll understand.

What is SEO and Semantic Search?

SEO we all know stands for "Search Engine Optimisation" and is the practice of optimising your website so that it will appear highly in the search engine results.

More and more this refers to content optimisation. For example, this article has a unique URL (that bit at the top of the page "http://www...", a unique title and content that all relate to the term "SEO and Semantic Search".

This means, quite simply, that rather than our main website home page being displayed, when someone searches for SEO and Semantic Search this page should come up in the SERPs (Search Engine Results Pages).

So What Is Semantic Search?

Semantic search, for want of a better phrase is "intelligent search" and something Google in particular has excelled at over recent years.

Imagine you said the phrase "SEO and Semantic Search" in the middle of a conversation with a friend, someone like David Amerland for example and it was said in the context of a general conversation about SEO with Al Remetch. If the phrase is used in context, like David and Al, Google understands what you are looking for and (hopefully) brings up results relevant to what you are looking for.

What Does Semantic Search Mean For Me?

Let's say you've been looking for chocolate (as I was this morning) and you looked at a specific brand of chocolate and then a day or so later executed a similar search in Google. Chances are that brand you were looking at would turn up either in the results or the paid results. I know it did for me.

Learn More about SEO and Semantic Search

David Amerland and Al Remetch were in a Google Plus Hangout recently with Carol Dodsley in which the theory of SEO and Semantic Search was debated. The video is available on YouTube under the title "SEO and Semantic Search - Al Remetch & David Amerland" under Carol Dodsley's channel. Look it up, we suggest you do as it's a spectacular interview and although it's a little over an hour long well worth watching.

So, where do we go from here...?

Read the book (yes, David Amerland has a book on the very subject), watch the Hangout and get to find out just what the hype is all about.

We'd suggest you watch the above video, get in touch with ourselves, David, Al or Carol and start learning more about SEO and Semantic Search as it's surely going to change the way search works for us all.

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