Meta data or meta tags may or may not be a term you are familiar with. For those who are uninitiated, meta tags are a series of hidden tags or elements that sit in a web document in the "header" section. Invisible to the viewer of the website but seen and used by search engines.
They generally comprise the following elements:
- Page Content
You can have additional meta tags such as "Copyright" etc. but the ones identified above should be in every web page you develop and should also be unique to that page alone.