Friday, 28 November 2014 00:00

Google Authorship And Author Rank

You've probably read a lot online about Google Authorship SEO and how important it is. We're not going to go over everything else that's out there on the web here. What we'll do is very quickly and simply talk you through the why and how.

Why Have Google Authorship...?

Put simply: It means the content that you write has a little more authority then the other content available out there.

If you search for "Yorkshire Pudding SEO" or "Paying a web designer a retainer" I bet you'll find one of my own articles right at the top of Google, no...? We have articles up on page one for search terms such as "Facebook Data capture" and "Facebook lead capture" and each one has a nice little image of me right by the side of it.

I know if I see a link like that I'm more inclined to read it as I assume it's from a reputable and knowledgeable source on the subject I am searching for.

Also, the more articles written, the more reputable the source, especially if those articles are spread across numerous domains.

So, that brings us on to our next question...

How to Get Google Authorship

The process is quite straight forward. Just follow these simple steps:

First you will need a Google+ account

To find out if you already have a Google+ account simply click here.

You'll also need the following:

  • A profile photo with a recognisable head shot
  • Each page you write will require a byline such as "By" or "Written by" and then your name
  • The name in your byline must match the name you have on Google+
  • You must also have a registered email address at the domain for which you want to become a contributor

This last point is a little tricky in the case of bloggers for example who write on various blogs but it is a necessary requirement for Google Authorship.

We tested this and took it no further and it worked. However, to get a little more Google Juice we went a little further and started researching a little.

What More Can I Do...?

One of the other requirements is that there should be a meta tag in the markup, the HTML, that references the author. This is the method used here on this site:

"<a title="Written By Michael Mason" href="https://plus.google.com/102424903613296257827" target="_blank" rel="author">Michael Mason</a>"

You'll notice it's just like a standard link with the addition of rel="author".

Taking Google Authorship Further...

There's a couple more things we do here to help with SEO in general and they should be standard practice.

For example, we tidy up the URL so it reads easily and is not too long. We insert appropriate keywords and a description and last but not least, as we're focusing mainly on Google Authorship here is sharing it through to our Google+ account.

If you'd like to learn more or find out how we create blogs with individual authors with their own personal link back to their Google+ profile why not get in touch and see how we can help.


  Share This With Your Friends !

Read our Google Authorship Tutorial and get started with Google Authorship on your site today.

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