Domain names should incorporate the following elements:
- Reflect the business or service you are offering
- Be easy to spell
- Be easy to remember
The fact that a domain name should reflect your business has already been covered but why make a domain name easy to spell…? Why make it easy to remember…? After all, you would be e-mailing this domain name wouldn't you…? Not necessarily. For example, think of a domain for a company that sells pet accessories. Is that one "c" or two…? One "s" or two…? Perhaps a better option might be to use a domain such as "toysforpets.com"…? or even "petadditions.com". basically something that's easy to remember, easy to recall and just as important: something that's punchy, short and identifies with your business simultaneously.
Just as much thought should be placed in choosing a domain name as the business name you own, if not more. This is your "shop front" on the web and must reflect the image you would like to portray.