The overview page is more than likely where you'll end up when you visit Google Analytics for the first time.
Some of the terminology use may be a little technical and that's OK because we'll explain ecah in detail before moving on. It's important however that you gain an understanding of these terms as they'll be used throughout the articles we write up relating to Analytics and search in general. It will also help you be less "dazzled" by web designers trying to blind you with technical terminology.
We're starting a series of articles and a dedicated Blog category for Analytics Insights which will in fairness also touch on Google Search Console (AKA: Google Webmaster Tools) as you can't really look at one without using the other.
Yes, there are other tools out there such as Bing and we will touch on these from time to time also.
The majority of the content you find here will be free and available. However, in certain cases a subscription to our Members Content will be required for access to videos and more detailed information such as tutorials and in-depth guides.
We hope you enjoy and if you have any questions at all please feel free to get in touch.
To be fair they all have their own uses. We focus more on Google Analytics simply because it's the industry standard and as Google executes the vast majority of searches around the world why not use their platform.
That said however, we do also use server logs, Bing's Webmaster tools and custom tools of our own from time to time to help gain a deeper understanding of a website's traffic and usage.